It all started in 2012.
We fell in love with crafting food to heal our community because food changed our lives. We were so taken with how amazing we felt in body, mind and spirit by incorporating healing, plant based foods into our diet, that we dropped everything to pursue this passion.
We first started serving food in the back kitchen of 1321 Dundas West, formerly the home of the Brockton General (thank you Pam Thompson for sharing the Brockton kitchen with such generosity). Back in 2012 we were taking orders via blog forms, collecting cash on delivery, setting up the kitchen each morning to prep and assemble the daily salad and smoothie special to be delivered around town, in some cases as far as Etobicoke and Mississauga. Early on I was in the kitchen on my own, planning, buying, making and delivering, but it wasn’t long before that became an impossible task and my dear friend Catharine Parker jumped in to manage emails and orders along with a rotating crew of highly overqualified, lovely souls who jumped in to save me; Morgan, Kylie, Neil, Whitney, Aga, Lenore.
We pieced it together that way for about a year, learning as we went. Learning some BIG lessons and loads of little ones too. We needed a plan, people loved the food but not everyone wanted to pre-order. So we started deciding what the Goods phase two would look like.
Our first brick & mortor
It turned out that a tiny, hidden gem of a spot, one block West at 1255 Dundas was available. And it was a store front! Well actually, it’s the main floor of a house that had been converted to look like a commercial space, but that suited us just fine – we make homemade healthy food, might as well make it in a house. It felt absolutely serendipitous – we never imagined we’d be able to get an actual storefront with a good track record too. The magic men behind the men’s clothing store Lost and Found has just moved out of the space and to their home on Ossington. The space was filled with good vibes, so we took it.
It was a real push, the space was bare and we had a teeny-tiny budget so we did all the work ourselves. We started in December and were up and running first week in February 2014. It was more work than anything we’ve ever done before or since, emotionally, physically and mentally, but we were in a flow and when you’re in a flow you just go.
We quickly realized we still had no idea what were were doing so the BIG lesson and loads of little ones continued and we kept learning. Our lunch delivery continued, our catering business blossomed and our nourishing eats were finally available for takeout. This was the first time we had face-to-face interactions with the customers – we were in our element.
And so the days passed, the word spread, the customers continued to walk up those 5 front steps and many of them asking for coffee (no), or a bathroom (sorry no), many of them asking if we’re open (yes) and many of them coming back for more and a few of them almost every single day (you know who you are and thank you). We packed the space with as many prep tables and refrigerators as we could. We rearranged over and over to make more space we put in a window bar, extra stools along the wall, we bought popup tables for extra busy days, we emptied the office and turned it into storage, we tetris’d the shit out of that place so when opening a fridge you’d just miss the next and it’s not hard to end up with a lineup of staff trying to get by one another while tripping over recycling at the same time. The team grew, and many wonderful people came into our kitchen to prepare the Goods with such love and dedication. Our current team, most of them long standing Rachael, Marie, Sarah, Patrick and Kassia have been integral in our growth. We would not be who we are today without their continued commitment and love of coming to work.
So the time has come for phase 3… gulp. It’s time for us to leave our cozy Dundas West nest so we can grow. As we have come to rely on only absolute serendipity, a sunny, accessible, airy, gem of a spot at 279 Roncesvalles has our name on it. This time the new space needed love beyond what we could give ourselves, so we hired the magical Mike Dellios of Brothers and Sons, along with Sally Hood Ranscombe and their team to completely transform a 42 year old retired laundromat into our new home. It’s been a whole new kind of ride, lots of BIG lessons and loads of little ones. We’re still a few weeks away from open and we’re beyond excited but the taste is bittersweet. Leaving our Dundas digs, the neighbours who have become friends, the neighbourhood that has been so supportive is a big decision.
If you’ve had our food before, you’ll be excited to know we will be adding new menu items as soon as we get settled. If you haven’t had our food before, you’ll be very excited to know everything we make is delicious and satisfying.
Reminding people how amazing they feel when they choose to eat clean and green on the regular is everything to us #youalreadyknow
Thank you for all of your enthusiasm and support so far. See you soon!